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Mobile Commerce and Retailers

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Mobile Commerce and Retailers  Jun 15, 2010

A previous post of mine talked about the rise in retailers focusing on mobile marketing strategy to increase their awareness, drive traffic to stores and keep customers engaged via their mobile device.  The mobile ecosystem is evolving extremely quickly and I’d like to continue the theme of retailers but will take this opportunity to focus in greater detail on mobile commerce. 

Mobile commerce means different things to different people, depending on who you’re talking to.  I’ve come across the following definitions of Mobile Commerce:

  • PSMS (Premium SMS) where a user’s mobile bill is invoiced due to a user sending a premium rated SMS to a short code (MO) or by the user accepting a subscription type billing for alerts.
  • NFC (Near Field Communication) where an OEM (Original Equipment Manufacturer) equips handsets with Hardware/Software that facilitates a wave and pay type of solution.  (May also use RFID – Radio Frequency Identification, Bluetooth, enhanced SIM cards).
  • Other often used terms are Mobile wallets, where users can use third party providers like PayPal to facilitate transactions.
  • Mobile banking is another popular term that gets thrown into the mix, however M-Banking has very little coverage in this post.

The M-Commerce I’m talking about is payment of products or services


Name: Brady Muprhy
Title: Managing Partner
Company: Vortex Mobile

Brady Murphy is a founder and managing partner of Vortex Mobile. Since 2004, Brady has been leading Vortex's sales and marketing efforts and has acted as the company's chief evangelist for all things mobile marketing. His expertise lies in leveraging mobile applications to create compelling brand experiences that encourage dialogue between companies and consumers.

Prior to founding Vortex, Brady worked in promotions where he gained valuable insight into media, sponsorship, word of mouth & viral marketing, CRM, and direct marketing. Ever an advocate for permission based marketing, Brady has helped Vortex clients such as Levis, Bacardi, Procter & Gamble, Nestle and Energizer cut through the media clutter and forge stronger relationships with their customers.

Brady is a prominent member of the IAB's Mobile Committee and has regularly contributed his expertise through both published materials and speaking engagements.

 
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