Earlier this year we published our Global Usage and
Acceptance Survey Report. The survey looked at how consumers are using their
mobile devices today, and what new services they would be interested in. We
looked at three service areas: mobile commerce, mobile CRM and next generation
carrier services.
The survey was completed by more than 4,100 mobile users, in
sixteen countries using an online methodology, with at least 250 mobile phone
users per country. The countries in the survey were Argentina, Australia,
Canada, China, France, Germany, India, Indonesia, Italy, Malaysia, Mexico,
Singapore, South Africa, Spain, United Kingdom, and USA.
Our research shows that consumers are beginning to take
additional paid mobile services seriously and it is no longer out of the
ordinary for users to be using their mobiles for sophisticated personal uses
and information gathering. The survey shows that almost half of all mobile
users use their handset to access the internet (48%) on a weekly basis, and
30%, globally, use mobile banking services.
Alongside high usage of current services the majority of
users also want to expand their current horizons. 70% want extra services, such
as emergency alerts (46%) and mobile banking (39%).
The good news for Enterprises looking to launch premium
mobile services is that a significant group of users are prepared to pay for
these extra services,
