Article

  Comment(0)

 

Hannes van Rensburg's Blog  >>

Share:    Email  

Common misconceptions about BOP customers regarding money


Hannes van Rensburg,
Date Posted: Monday, August 09, 2010

During the past period I was exposed to a number of individuals from first world countries with an interest in mobile money for the unbanked (MMU). What struck me in all of our discussions is that the insight and understanding about the realities of the people at the bottom of the pyramid was totally lacking. It is important to really understand life of people that have to confront the realities of life on $2 a day, before we can start to produce relevant solutions. The best way to learn (of course) is to join these people for some time, to live with them and to interact with them. This is the only way to really get to grips with their situation. Also if you are brave enough to do this, prepare yourself to learn more about compassion and the meaning of life than what you will get from best-selling authors.

Poor people have a lot more to give to us (the more affluent) than what we can give to them. They have a keen understanding of community (that we have lost), of care and support of each other and figuring out priorities. Contrary to what we often think, many of these people do not want to live like us. They do not have a need to be corrupted and weighted down by luxury and possession. They merely would like to have more predictability and sufficient resources to cater for their daily needs. Only if we understand this and much more (that I am not really qualified to offer), will we be able to offer relevant solutions.

We have to start from a perspective of respect and equality when we approach the challenge. We must be open to learn and to embrace. We must be prepared to think out of the box and apply the knowledge and insights of the people we want to help. Only then will we be able to remain relevant.


...

Read the full story by clicking the link below
http://mbanking.blogspot.com/2010/07/common-misconceptions-about-bop.html


Name: Hannes van Rensburg
Title: CEO
Company: Fundamo
View Hannes van Rensburg's Blog

Sponsored Links
 

 

  Article

   Comments(0)

 
Login or register to post comments
[Show comment]

Hannes'S Recent Blogs

PayD. A new way to pay with a Debit Card.
Two divergent views on mobile banking security
Importance of trust in brand to conduct mobile payments
Facebook money implications: where will it take us?
The key to the Nokia Money strategy is a flexible mobile applicat
BNZ mobile banking in the spotlight, but what is really happening
Signature-based security is the biggest source of Fraud attempts
The risk-profile for mobile operators
Mobile Money in Mexico
Taking location out of the payment process
 
Sign Up for the Latest in:
 
 
Mobile Money Transfer
Mobile Commerce
Micro Finance
Mobile Technology
EMEA
APAC
Mobile Payments
Mobile Banking
Mobile Marketing
Global
Americas
Company
(*)
 

MOST POPULAR

HEADLINES

FEATURED COMPANIES

MOST POPULAR

BLOGS

1.Speakers at the MMT Asia Pacific conference

 
 

Mobile Financial News from around the web

 
 
 

Inside the DonRiver Network