Today GSMA is publishing a case study on ‘Giros Tigo’, Tigo’s mobile money service in Paraguay.  With over 100 live deployments around the world, Mobile Money continues to emerge as a must-have service for operators in emerging markets. However, there has been a notable absence of programs in Latin America, with the fewest deployments of any other region in the world. This seems to be changing in 2011 with MNOs in both Central and South America readying for launches. MMU visited Paraguay earlier this spring  to understand how this country emerged as a leader in Mobile Money and what lessons it offers for the region

This case study begins with a summary of the Paraguayan mobile financial ecosystem, highlighting the favourable conditions which have contributed to the development of Mobile Money. It then examines the key success factors of Tigo’s Mobile Money product such as deep market knowledge, successful distribution network, effective marketing tactics, and collaboration with an aligned bank partner.

This will be an important  year for Mobile Money in Latin America.  Be sure to read this case study to understand how the deployment is positioned and the lessons that can be derived for other deployments in the region.

The case study can be downloaded in English and Spanish from our document library.