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Good outlook for mobile holiday shopping


Kent McNeil, kent.mcneil@donriver.com  
Date Posted: Tuesday, December 01, 2009

The holidays are a great time to relax and catch-up with family and friends but it can also be a pain as you try and navigate the over crowded malls and shopping centers. 

I have no idea if the recession is over but people, at a minimum, seem to be going to shopping areas. If they are buying or not I have no clue but finding a parking spot and moving to my desired store front is just as frustrating as years past.

Holiday shoppers are benefitting this year as retailers embrace the mobile channel.  Holiday shopping this season should be a little easier as you can research product information, prices and of course buy gifts from more and more of your favorite places.

Think you can get a better price? 

Is this the newest model? 

Is this the only color? 

Is this the brand you saw recalled on the news?

Does any merchant offer free shipping for this?

Is this in stock at another store?

Let your mobile take some of the pain out of holiday shopping.

According to a new survey from Deloitte one in five shoppers plans on using their mobile phone to assist in holiday shopping this year.    With Smartphone’s and 3G coverage “tis the season” to physically search less and click more.

Also, remember to sign up with your preferred shopping malls, brands, and department stores as more and more are planning to issue mobile coupons this year. 

Don’t miss out on the bargains or short-lived sales.

For some more information about mobile shopping please visit an article found in Business Week. 

http://www.businessweek.com/lifestyle/content/nov2009/bw20091117_316474.htm


Name: Kent McNeil
Title: Principal
Company: DonRiver
View Kent McNeil's Blog

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