UpCode™ includes an optical reader that uses mobile phones/devices to add any electronic information or system to printed products and to electronic information on screens. With the application it is possible to integrate all businesses and all forms of eCommerce, with print and screen media. The code (2D data matrix, QR-code, 1D barcode or colour code) or other type of tag (picture, OCR) gives mobile phone users multiple access and interaction, for an example but not only to internet content simply by pointing their phone at a code. Complete integration of localization, personalization, objects and other data. Money Transaction, Credit Cards, Banking, Bill Payment, Ticketing, CRM Marketing, Payment Control, Intelligent System, Integrate Information, Direct Marketing, Ordering. UpCode was awarded with the first place in the Global Mobile Competition held in San Jose, California and selected a finalist in the Mobile Rules 2008.