Join us at TechWave2010 in Washington DC, August 9 -11 for the unique opportunity to learn what’snew with Sybase technologies. Learn how our vision and strategy is developinginnovative solutions that will help grow the potential of your business.

FREERegistration is now available for day one which includeskeynotes, mobile service sessions on mobile customer relationship management,mobile commerce and next-generation 4G technologies, and an evening networkingcocktail reception, but you must pre-register!

In-depthmobile services discussions will explore:

•     Howcan a complete mobile services offerings influences customer lifecycle stagesthat encompass interaction from awareness, purchases, marketing, loyalty andpost support.

•     Alook at the factors leading us to an all-IP mobile world and how convergence withthe fixed world will be good for consumers and businesses alike

•     Valuablenetworking opportunities with peers, industry experts and Sybase executives.

Day1 Program Highlights:

Customer Engagement,mCommerce + Mobile CRM: The Convenience of Anytime, Anywhere Access

Thisplenary will review the state of mCommerce across various offerings andlifecycle stages that encompass interaction from awareness, purchases,marketing, loyalty and post support. We’ll delve into the Sybase end-to-endsolution for mBanking, mPayments, mRemittance and the mobile customerengagement suite to see how enterprises, operators and financial institutionslaunch mobile commerce and mCRM solutions to customers in both developed andemerging markets.

The Next 4 Billion:Wireless Messaging Evolves to an all IP Ecosystem- Presented

This plenary will focus on the state of messagingacross various verticals, inclusive of operator services, enterprise servicesand how mCommerce bridges the ecosystem. The jump to 4G technologies andsolutions will require a deeper understanding of the trends and impacts to QOSin the ecosystem, and deep diving on analytics in the space will prove crucialto understanding the ecosystem and B2C and B2E world. We’ll investigate theblurring of the Internet and mobile worlds, and discuss how the next generationof wireless users will be utilizing not just traditional messaging, but alsothe advent of rich-media IP services.