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2010 Mobile World Congress: Day 1 of Mobile Money in Review

Paul Leishman, GSMA

Tuesday, February 16, 2010 - 01:05

Paul Leishman from the GSMA's Mobile Money for the Unbanked programme blogs from the Mobile World Congress conference about key highlights from day one's mobile money sessions.

The first day of the 2010 Mobile World Congress has officially come to a close. Today was an eventful day for anyone interested in mobile money: this year, we introduced ‘Mobile Money Monday’, an action packed day filled with presentations and panels from the likes of SMART, Telenor, Turkcell, Orange, Telefonica, Vodafone, Roshan, SingTel, Axiata, as well as the Gates Foundation, CGAP and more.

Not surprisingly, the day was filled with learnings… and numbers. I’ve taken a moment to share what I thought were the seven most interesting ones:

1: New deployment launched in India. Today, Nokia Money launched in India and this will certainly be a deployment to watch.

2: The number of years that it takes for a mobile money ecosystem to make money and become sustainable, according to Cenk Sedar, Director, Vodafone.

3: The number of developing markets that Telefonica will have launched in by the end of 2010. This follows on the release last week by Trivnet of their partnership with the operator.

13: the number of minutes that it takes for a customer to report their phone stolen, according to a study conducted by Telefonica. This compares to 1-2 days for a bank card.

Read the full story by clicking the link below
http://mmublog.org/global/2010-mobile-world-congress-day-1-of-mobile-money-in-review/comme nt-pa....
 
Tags: Global, Western Union, Mobile Money, GSMA, M-PESA, M-PAISA, Trivnet, Mobile World Congress, Paul Leishman, Telefonica

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