A new service that allows consumers to purchase apps for their connected televisions and charge them to their mobile phone accounts is on the way. boxPAY's Smart TV billing requires no registration or credit card numbers needed.

Research firm In-Stat predicts that by 2016, 100 million households in the United States will use hybrid TV services that blend broadcast and Web services-- that's a third of the population. However, getting there means lowering the adoption barriers. boxPAY is hoping to address the hassle of accessing paid content via a smart TV by eliminating the need for multiple passwords, registrations and accounts in order to bring all content into the main living room screen.

boxPAY offers a payments software development kit (SDK) to television manufacturers and smart TV app developers, so merchants can offer a payment option to potential customers who either do not have credit cards or are reluctant to go through a lengthy registration and transaction process for purchases.