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Burger King Corp. Teams with Firethorn Mobile for Mobile Payments Pilot

Digital Journal, Burger King, Firethorn Mobile

Wednesday, June 13, 2012 - 09:05

Leading mobile commerce enabler Firethorn Mobile, Inc. and Burger King Corp., the world's second largest fast food hamburger restaurant chain, today announced the launch of the BK® Mobile Crown Card pilot program.

Leading mobile commerce enabler Firethorn Mobile, Inc., a wholly-owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and Burger King Corp., the world's second largest fast food hamburger restaurant chain, today announced the launch of the BK® Mobile Crown Card pilot program. The pilot is taking place in approximately 50 BURGER KING® restaurants in Salt Lake City, Utah and surrounding metropolitan areas.

The BK® Mobile Crown Card allows consumers to pay for their purchase by using an Android - or iOS-based phone to scan a QR tag placed on counters or drive up windows of participating BURGER KING restaurants.

"We are pleased to collaborate with BURGER KING on this new program because it frees BK restaurant customers of the burden of carrying plastic," said Rocco Fabiano, president for Firethorn Mobile. "This unique solution works on any Android or iOS phone and does not require new hardware investments in order to deliver this experience to restaurant guests. 

Read the full story by clicking the link below
http://www.digitaljournal.com/pr/751616
 
Tags: Mobile Commerce, Mobile Payments, Americas, Qualcomm, QR Code, Burger King, Firethorn Mobile

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