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Bye bye plastic: app stores loyalty cards on your mobile

Heidi Lemmetyinen

Monday, April 23, 2012 - 09:14

FidMe lets you carry all your loyalty cards on your mobile phone. You read the bar code on the loyalty card with your phone, and it’s stored in the app. It doesn’t require anything from the retailers that already have loyalty cards in place.

MONTE CARLO, Monaco – I’m an avid shopper and I love getting a good deal as much as the next person. On the other hand, I hate having to carry dozens of loyalty cards in my (otherwise empty) wallet.

 

At WIMA in Monaco, I met Jean-Benoît Charreton, President of Snapp, who introduced me to a fantastic application called FidMethat I’m immediately going to start using on my shopping expeditions.

Here’s the deal: FidMe lets you carry all your loyalty cards on your mobile phone. You read the bar code on the loyalty card with your phone, and it’s stored in the app. It doesn’t require anything from the retailers that already have loyalty cards in place.

If small retailers wish to add their punch cards on FidMe, they can register their business on the service for free and print an NFC tag that customers can tap to get their rewards. 

Read the full story by clicking the link below
http://conversations.nokia.com/2012/04/23/bye-bye-plastic-app-stores-loyalty-cards-on-your -mobi....
 
Tags: NFC, EMEA, Location Based Services, Nokia, Mobile App, QR Code, FidMe, Loyalty Cards, Snapp

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