Regardless of what the rumor mill suggests, 2012 could still prove to be a monumental year for NFC. But it will require the hype to be reconciled with reality.
The hype is nearly impossible to avoid or overlook. According to some in the mobile industry, near field communications technology is the biggest development in mobile since the smartphone itself.
But with the predictions and projections for the NFC market growing bigger and bolder by the day, one has to wonder if the hype is starting to get out of hand.
As recently as March 8th, a new study by Juniper Research projected that NFC will facilitate transactions valued at $74 billion by 2015. That’s a fairly optimistic forecast, given that NFC remains a relatively new technology that consumers are hardly familiar with.