This time last year, there were two new e-commerce channels everyone was talking about – social and mobile commerce, and 12 months on mobile commerce has really taken off.
This time last year, there were two new e-commerce channels everyone was talking about – social and mobile commerce, and 12 months on mobile commerce has really taken off. Big name retailers, like John Lewis, have admitted surprise at the level of mobile traffic they received to their online clearance sales. While the jury is still out on social shopping, it doesn’t stop the retail industry pushing new payment channels to help retailers stay one step ahead. With this in mind, what new payment options will 2012 bring?
We can’t ignore the power of mobile after last year’s success. Mobile commerce has merged the convenience of online shopping with the benefits of visiting a physical store for the ultimate “clicks to bricks” experience.