The mobile landscape of 2012 is ripe with possibility. Globally, it’s estimated that 5.3-billion people have mobile phones. This means that there are more people picking up a mobile phone every morning than lifting a newspaper. Increasingly, it’s not only to make calls and send texts either — mobile data traffic is trebling every year.
Mobile devices such as tablets and smartphones became the highest-selling consumer electronic device category in 2011, amounting to 115-million units in Q3 alone — according to one report, beating out PC, laptop, and netbook figures combined. With the growing popularity of smartphones and the increasing dependence on mobile devices, it’s only natural that everyone will want to take their mobile strategies for next year to a whole new level.
The world has gone mobile, so be prepared.
Mobile commerce is undergoing rampant change. Retailers and consumers are racing for devices and applications with capabilities that they’ve never had before.