Mobile marketing and advertising is a hot topic these days, mainly because in the midst of a serious global economic downturn, its overall growth has been impressive.
In fact, the bad economy may actually be a net positive for mobile advertising, as companies are looking for ways to increase the ROI of their advertising campaigns—which is exactly the advantage that the highly-targeted mobile medium presents. But while its robust growth is receiving a flood of attention, less discussed are best practices for actually getting the most out of mobile advertising campaigns. At BuzzCity, we not only run one of the largest mobile advertising networks in the world, but we also run campaigns for our own business. Over the years, we have collected some best practices for mobile advertising campaigns—here they are.
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