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An innovative contactless payment approach using NFC stickers from Oberthur Technologies

http://www.oberthur.com

Friday, May 8, 2009 - 09:09

Oberthur Technologies Deploys Contactless Payment Sticker Certified by MasterCard to Leading Banks in the United States and Europe

NEW ORLEANS, May 5 /PRNewswire-FirstCall/ -- Oberthur Technologies, a world leader in contactless payment technologies, deploys its FlyBuy contactless stickers to three banks internationally, including one of the largest card issuers in the United States. The sticker is the latest evolution in Oberthur Technologies' pioneering work into the development of contactless payment and form factors.

Approved and developed in cooperation with MasterCard, Oberthur Technologies' FlyBuy Sticker offers end users a fast, convenient and innovative way to pay. The sticker is a contactless payment device that can be attached to any surface including a mobile phone, PDA, MP3 player or key ring, allowing the end user to choose their very own personalized payment device. To pay, the user simply needs to place the device with the Sticker attached in front of the contactless reader. It can be used as a normal payment card at any Point-of-Sale terminal accepting contactless. Tested in pilots internationally, the FlyBuy Sticker is designed to work with existing business models, and can be personalized on any standard contactless equipment.

With quick time-to-market, the FlyBuy Sticker enables issuers to add contactless payment capabilities to any existing mobile device, independent of handset type or model. The FlyBuy Sticker upgrades products already in circulation and provides a cost-effective solution to assist issuers in increasing market share for low-value payment transactions. The sticker's unique design makes it a powerful branding tool to solve the 'top of the wallet' challenge faced by issuers globally.

"Contactless stickers offer the next step to make PayPass the favorite payment method for consumers," comments Art Kranzley , Chief Emerging Technology Officer MasterCard Worldwide, "The FlyBuy Sticker offers real benefits not only to MasterCard merchants in terms of both transaction volumes and reduced waiting times in line, but it also enables consumers to tap and go on any mobile phone, PDA, or MP3 player. This can have a significant effect on purchasing behavior, offering advantages for the payment industry as a whole in the medium term."

"As the number one provider of contactless payment cards in the U.S., Oberthur continues to focus on product innovation," says Martin Ferenczi , Managing Director of the Americas Region for the Card Systems Division of Oberthur Technologies. "The Flybuy Sticker has drawn immediate interest from U.S. banks as their customers insist on easier and more convenient ways to pay."

"We chose Oberthur's sticker technology as the only real mobile payment solution available today for mass deployment that works with all existing handsets" commented Beat Stocker , CEO of Switzerland-based issuer, Aduno-Gruppe.

The FlyBuy Sticker offers issuers the possibility to mass deploy contactless payment technology to their customers in a format tailored to the individual taste of the cardholder. With three issuers already shipping the sticker in Europe and the United States, and several new pilot projects launched in other regions, the volume issuance of Oberthur Technologies' FlyBuy Sticker is underway.

About Oberthur Technologies

With sales of 882 million Euros in 2008, Oberthur Technologies is a world leader in the field of secure technologies. Innovation and high quality services ensure Oberthur Technologies' strong positioning in its main target markets:

Card Systems: One of the world's leading providers of security and identification based on smart card technology and associated services for mobile, payment, transport, digital TV and convergence markets.

Identity: International player for the manufacture and personalization of secure identity documents such as passport, identity card, driving license or health care card - traditional and electronic - and associated services for both governmental and corporate markets.

Fiduciary printing: World's third largest private security printer specialized in high security for the production of banknotes, checks and other fiduciary documents in more than fifty countries.

Cash protection: World leader in the emerging market of intelligent systems to secure cash-in-transit and ATM.

Close to its customers, Oberthur Technologies benefits from an industrial and commercial presence across all five continents.

Read the full story by clicking the link below
http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/05-05-2009 /0005....
 
Tags: Contactless Payments, Mobile Payments, Global

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