NEW ORLEANS, May 5 /PRNewswire-FirstCall/ -- Oberthur Technologies, a
world leader in contactless payment technologies, deploys its FlyBuy
contactless stickers to three banks internationally, including one of the
largest card issuers in the United States. The sticker is the latest
evolution in Oberthur Technologies' pioneering work into the development of
contactless payment and form factors.
Approved and developed in cooperation with MasterCard, Oberthur
Technologies' FlyBuy Sticker offers end users a fast, convenient and
innovative way to pay. The sticker is a contactless payment device that can
be attached to any surface including a mobile phone, PDA, MP3 player or key
ring, allowing the end user to choose their very own personalized payment
device. To pay, the user simply needs to place the device with the Sticker
attached in front of the contactless reader. It can be used as a normal
payment card at any Point-of-Sale terminal accepting contactless. Tested in
pilots internationally, the FlyBuy Sticker is designed to work with existing
business models, and can be personalized on any standard contactless
equipment.
With quick time-to-market, the FlyBuy Sticker enables issuers to add
contactless payment capabilities to any existing mobile device, independent
of handset type or model. The FlyBuy Sticker upgrades products already in
circulation and provides a cost-effective solution to assist issuers in
increasing market share for low-value payment transactions. The sticker's
unique design makes it a powerful branding tool to solve the 'top of the
wallet' challenge faced by issuers globally.
"Contactless stickers offer the next step to make PayPass the favorite
payment method for consumers," comments
Art Kranzley
, Chief Emerging
Technology Officer MasterCard Worldwide, "The FlyBuy Sticker offers real
benefits not only to MasterCard merchants in terms of both transaction
volumes and reduced waiting times in line, but it also enables consumers to
tap and go on any mobile phone, PDA, or MP3 player. This can have a
significant effect on purchasing behavior, offering advantages for the
payment industry as a whole in the medium term."
"As the number one provider of contactless payment cards in the U.S.,
Oberthur continues to focus on product innovation," says
Martin Ferenczi
,
Managing Director of the Americas Region for the Card Systems Division of
Oberthur Technologies. "The Flybuy Sticker has drawn immediate interest from
U.S. banks as their customers insist on easier and more convenient ways to
pay."
"We chose Oberthur's sticker technology as the only real mobile payment
solution available today for mass deployment that works with all existing
handsets" commented
Beat Stocker
, CEO of Switzerland-based issuer,
Aduno-Gruppe.
The FlyBuy Sticker offers issuers the possibility to mass deploy
contactless payment technology to their customers in a format tailored to the
individual taste of the cardholder. With three issuers already shipping the
sticker in Europe and the United States, and several new pilot projects
launched in other regions, the volume issuance of Oberthur Technologies'
FlyBuy Sticker is underway.
About Oberthur Technologies
With sales of 882 million Euros in 2008, Oberthur Technologies is a world
leader in the field of secure technologies. Innovation and high quality
services ensure Oberthur Technologies' strong positioning in its main target
markets:
Card Systems: One of the world's leading providers of security and
identification based on smart card technology and associated services for
mobile, payment, transport, digital TV and convergence markets.
Identity: International player for the manufacture and personalization of
secure identity documents such as passport, identity card, driving license or
health care card - traditional and electronic - and associated services for
both governmental and corporate markets.
Fiduciary printing: World's third largest private security printer
specialized in high security for the production of banknotes, checks and
other fiduciary documents in more than fifty countries.
Cash protection: World leader in the emerging market of intelligent
systems to secure cash-in-transit and ATM.
Close to its customers, Oberthur Technologies benefits from an industrial
and commercial presence across all five continents.