Mercedes-Benz Financial Services maintains position as an innovator in mobile technology since the introduction of an app for the Apple iPhone in 2009.
WASHINGTON, May 16, 2012 /PRNewswire/ -- Since establishing itself as an innovator in mobile technology with the introduction of an app for the Apple iPhone® in October 2009, Mercedes-Benz Financial Services (MBFS) is seeing steady growth in the number of customers using mobile channels for account management.
Today, nearly 10 percent of the payments MBFS receives through its online payment system are submitted via mobile channels. In the first quarter 2012, the company received $14.1 million, more than double last year's $6.5 million. MBFS sees considerably higher customer satisfaction index (CSI) scores, approximately 6-7 points, for customers using mobile account management options.
"We quickly recognized that mobile devices were a preferred channel for our customer base, and we've tailored our account management offerings around these platforms," Matt Wiethoff, Manager, Business to Consumer Marketing for Mercedes-Benz Financial Services, told members of the Washington Automotive Press Association today at its monthly meeting at the National Press Club in Washington, D.C.