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Microsoft Bets On Bar Codes

Elizabeth Woyke

Friday, July 17, 2009 - 10:58

Tech giant will put the 2-D technology in videogames, on posters, even on Kobe Bryant.

Two-dimensional bar codes are one of those futuristic technologies that always seem to be on the brink of a breakthrough, but never make it.

Promotion from Microsoft ( MSFT - news - people ), one of the biggest technology companies in the world, could help. Starting this fall, the Redmond, Wash.-based software giant plans to incorporate bar codes into its Xbox videogames as part of a broad marketing initiative. "[Bar codes] enable advertisers to continue their conversations with consumers across any media [whether] posters, book covers, store displays or screens," says Mark Kroese, general manager of entertainment and devices advertising for Microsoft.

Read the full story by clicking the link below
http://www.forbes.com/2009/07/16/microsoft-barcodes-advertising-intelligent-technology-mic rosof....
 
Tags: Mobile Payments, Global, Bar Codes, Microsoft


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