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Mobile Banking Set To Explode, Here’s What Marketers Need to Know

The Financial Brand

Tuesday, April 24, 2012 - 08:57

Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.

One study commissioned by the Federal Reserve System examines the increasing impact mobile tools have had on consumers’ banking, budgeting, shopping and payments behaviors. The report titled “Consumers and Mobile Financial Services” presents findings from an online survey with over 2,200 participants, conducted in December 2011 and January 2012. The report explores the use of mobile technologies as a means to access financial services and make financial decisions.

The study concludes that the ubiquity of mobile phones is clearly changing the way consumers access financial services. Today, 87% of the U.S. population has a mobile phone, and 44% of those are internet-enabled smartphones. 21% of mobile phone owners have used mobile banking in the past 12 months. Compare that to the 68% of those consumers with regular internet access and a bank account who have used online banking in the past 12 months. 

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Tags: Mobile Banking, Mobile Payments, Americas

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