Mobile Banking: SMS, App, Web or All of the Above? Mobile banking is a value-added feature that helps members bank from anywhere, and it's becoming more of a baseline expectation with members. Above all, remember that mobile banking isn’t necessarily an either/or proposition; consider offering some combination of access modes, or, better yet, “all of the above.” Whatever works best for your particular member base.
When it comes to providing mobile banking to your members, the first question is: Should you do it? Looking at the increasing adoption rate of smartphones, and the number of competing banks and credit unions who provide their members with a mobile offering ... well, the answer is obvious.
Mobile banking is a value-added feature that helps members bank from anywhere, and it's becoming more of a baseline expectation with members.
A more interesting and complicating question is, which mobile banking access modes should you support? The three primary mobile access modes are text (SMS), mobile Web browser (WAP) and applications. Each of these access modes has different merits and drawbacks.
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