Article

  Comment(0)

 
Share:    Email  

Mobile commerce to drive eBay India growth

Shanta Saikia

Monday, July 9, 2012 - 09:48

Mobile commerce to drive eBay India growth. Online shopping getting integrated with social media as more and more enthusiasts start seeking opinions before they indulge and seek compliments post indulgence.

Social media platforms have, over the last 3-4 years, become important drivers of consumer activity in the digital space. With consumers connecting with each other, exchanging notes on their lives and sharing their experiences with and opinions of brands, eBay India has been engaging with consumers, responding to queries and complaints, as well as taking on the role of a shopping guide when required.

In fact, eBay India’s social media engagement campaign, conceptualised by Hanmer MSL, was recently awarded ‘Best Social Customer Relations Management’ at the 3rd edition of the Bees Awards.

Speaking to exchange4media, Kashyap Vadapalli, Chief Marketing Officer, eBay India, asserted, “We have established strong brand equity, a large and loyal user base and are a strong global technology platform. Now, we are bullish about further strengthening our leadership position in the market.”


Read the full story by clicking the link below
http://www.exchange4media.com/47140_mobile-commerce-to-drive-ebay-india-growth.html
 
Tags: Mobile Commerce, Mobile Payments, APAC, eBay, Online Payments

Sponsored Links
 

 

  Article

   Comments(0)

 
Login or register to post comments
[Show comment]

Stay Connected

 
Sign Up for the Latest in:
 
 
Mobile Money Transfer
Mobile Commerce
Micro Finance
Mobile Technology
EMEA
APAC
Mobile Payments
Mobile Banking
Mobile Marketing
Global
Americas
Company
(*)
 

MOST POPULAR

HEADLINES

FEATURED COMPANIES

MOST POPULAR

BLOGS


 
 

Mobile Financial News from around the web

 
 
 

Inside the DonRiver Network