Mobile commerce to drive eBay India growth. Online shopping getting integrated with social media as more and more enthusiasts start seeking opinions before they indulge and seek compliments post indulgence.
Social media platforms have, over the last 3-4 years, become important drivers of consumer activity in the digital space. With consumers connecting with each other, exchanging notes on their lives and sharing their experiences with and opinions of brands, eBay India has been engaging with consumers, responding to queries and complaints, as well as taking on the role of a shopping guide when required.
In fact, eBay India’s social media engagement campaign, conceptualised by Hanmer MSL, was recently awarded ‘Best Social Customer Relations Management’ at the 3rd edition of the Bees Awards.
Speaking to exchange4media, Kashyap Vadapalli, Chief Marketing Officer, eBay India, asserted, “We have established strong brand equity, a large and loyal user base and are a strong global technology platform. Now, we are bullish about further strengthening our leadership position in the market.”