Article

  Comment(0)

 
Share:    Email  

Mobile commerce on the rise

William Mace

Wednesday, April 25, 2012 - 10:01

Mobile commerce in New Zealand is a "huge opportunity" and is likely to create a shift that would see decreasing foot traffic at bank branches.

Mobile commerce in New Zealand is a "huge opportunity" and is likely to create a shift that would see decreasing foot traffic at bank branches.

Findings from global research company TNS's Mobile Life survey of 48,000 people in 58 countries show that while only 17 per cent of New Zealand's mobile phone users currently use "mobile commerce", 44 per cent would like to.

A third of Kiwi mobile phone owners now use a smartphone according to the survey, up from 24 per cent last year.

TNS New Zealand director David Thomas said New Zealanders surveyed liked the convenience of "mobile wallets" - essentially using a smartphone to pay for goods and services - and placed the greatest trust in banks to provide such a service.

However, foot-fall at banks would continue to decline as more services were offered online and via mobile devices, said Thomas.

Read the full story by clicking the link below
http://www.stuff.co.nz/business/money/6799151/Mobile-commerce-on-the-rise
 
Tags: Mobile Commerce, APAC, Location Based Services, Vodafone, New Zealand, Mobile Wallets, Paymark, Telecom

Sponsored Links
 

 

  Article

   Comments(0)

 
Login or register to post comments
[Show comment]

FEATURED EVENTS

Mobile Money Africa 2014Digital Banking Summit
PayExpo 2014 

Stay Connected

 
Sign Up for the Latest in:
 
 
Mobile Money Transfer
Mobile Commerce
Micro Finance
Mobile Technology
EMEA
APAC
Mobile Payments
Mobile Banking
Mobile Marketing
Global
Americas
Company
(*)
 

MOST POPULAR

HEADLINES

1.Mobile payment startup Square plans sale as losses widen: Report
2.The Mobile Commerce Roadmap: MasterCard Takes Initiative
3.Square acquisition rumours raising questions about mobile payment
4.How Africa Beat the West at Reinventing Money for the Mobile Age
5.Is Square Mobile Payments in Trouble?
6.Canadian Startup Tab Launches Elegant Mobile Payments Solution It
7.Blue Rocket Announces The Next Wave of Mobile Payment Technology
8.6 Mobile Marketing Must-Have’s
9.Get ready for digital signatures
10.Mobile wallet marketplace in China adds another key player

FEATURED COMPANIES

MOST POPULAR

BLOGS


 
 

Mobile Financial News from around the web

 
 
 

Inside the DonRiver Network