
Mobile commerce taking off among smartphone owners. Google has released data on mobile commerce behaviour as well as other aspects of mobile phone usage, in a study that focusses solely on smartphones.
Google has release data on mobile commerce behaviour as well as other aspects of mobile phone usage, in a study that focusses solely on smartphones.
‘Our Mobile Planet’, conducted in quarter one of 2012, discovered that 28% of smartphone owners have purchased a product or service on their device, of which 60% had made a recent purchase.
Among mobile shoppers there exists a hard-core group of users who purchase from their mobile frequently: 8% do so daily and a further 10% on a weekly basis. Mixed payment methods are used, with 60% using PayPal, but 48% also using credit or debit cards. A select few opt for an invoice or to complete the transaction using a gift card or web payment.