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Mobile commerce taking off among smartphone owners

Marketing Magazine

Thursday, May 17, 2012 - 10:42

Mobile commerce taking off among smartphone owners. Google has released data on mobile commerce behaviour as well as other aspects of mobile phone usage, in a study that focusses solely on smartphones.

Google has release data on mobile commerce behaviour as well as other aspects of mobile phone usage, in a study that focusses solely on smartphones.

Our Mobile Planet’, conducted in quarter one of 2012, discovered that 28% of smartphone owners have purchased a product or service on their device, of which 60% had made a recent purchase.

Among mobile shoppers there exists a hard-core group of users who purchase from their mobile frequently: 8% do so daily and a further 10% on a weekly basis. Mixed payment methods are used, with 60% using PayPal, but 48% also using credit or debit cards. A select few opt for an invoice or to complete the transaction using a gift card or web payment.

 

Read the full story by clicking the link below
http://www.marketingmag.com.au/news/mobile-commerce-taking-off-among-smartphone-owners-140 10/
 
Tags: Mobile Commerce, Mobile Payments, APAC, Australia, Google, Adoption

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