A survey of 400 people across Europe and the Middle East found that 70% of consumers who buy online using mobile devices will only wait 20 seconds for a web page to load before moving on to another retailer. 13% of respondents would only wait 5 seconds before trying another site.

Combined with the usual seasonal peak in online retail, which sees 19% of people spending twice as much time as usual on e-commerce sites, Brocade says that retailers and network service providers need to be prepared to cope with the demand.