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Mobile Marketing Ready To Rocket

Erik Sass

Wednesday, December 7, 2011 - 11:07

Mobile marketing is poised for dramatic growth in 2012, according to a survey of 501 marketing and advertising executives by AT&T, which predicts that much of the growth will be driven by smartphone applications and mobile bar codes

Mobile marketing is poised for dramatic growth in 2012, according to a survey of 501 marketing and advertising executives by AT&T, which predicts that much of the growth will be driven by smartphone applications and mobile bar codes.

Separately, a study from ReturnPath found big increases in email open rates on mobile devices, suggesting an emerging area of opportunity for email marketers.

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http://www.mediapost.com/publications/article/163667/mobile-marketing-ready-to-rocket.html
 
Tags: Global, Mobile Marketing, AT&T, Secuirty, Barcode

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