That’s according to some new data from a couple of different surveys from KPMG and mobile analyst Chetan Sharma.

This doesn’t mean that efforts like Google Wallet, Square, Isis or PayPal will struggle or fail. Most of them are aligned with credit card companies and banks already. But from a consumer perspective, the embrace of mobile payments appears to be easier when its led by a known financial institution, like a bank or a credit card company.

In KPMG’s 5th Annual Global Consumer & Convergence Survey, the firm found that 56 percent of consumers said they trusted their financial services institution most to handle their mobile commerce financial data. Only 7 percent trusted retailers and 6 percent said they trusted their mobile/Internet service providers. Secure payment start-ups like PayPal fared better with 30 percent saying they trust them with their information.