From today, brands, mobile companies and digital and online merchants - including games publishers, content providers, app developers, social networks and dating sites - can use Onebip's new one-click feature to provide the simplest, smoothest and most intuitive way possible to make a payment on a mobile device. The new one-click feature means that mobile consumers worldwide can purchase digital content and services - such as music and video downloads, virtual currency, media subscriptions and games - via the browser on their mobile device, with just a single click of the Onebip icon.

Onebip uses an encrypted identification process to immediately recognize the user's phone number, which provides a secure, automatic authentication so that the user does not have to input any credentials such as a password or PIN. The user only needs to click once on the Onebip icon to confirm their transaction: no further actions are needed.