Article

  Comment(0)

 
Share:    Email  

RFID Enabled iPhone a Boon to Mobile Marketing?

Monday, November 9, 2009 - 04:10

The future of monetizing mobile marketing campaigns will be greatly simplified in tandem with the advent of newer, more convenient payment tools for consumers.

As a result, the mobile marketing community is buzzing this week over the recent speculation by Einar Rosenberg, Chief Technology Officer of Narian Technologies, Apple is currently tinkering with a radio-frequency identification (RFID) chip for possible inclusion in the next generation iPhone.

Apple’s impetus for seeking an RFID enabled iPhone is obvious. For Apple, turning the device into a handy payment tool makes the iPhone a far more convenient device than it already is. For mobile marketers, however, a group that has not yet had widespread opportunities to piggy-pack on such technology, the benefits could be equally bountiful.

Some mobile marketers have been gearing up for this eventuality just as aggressively as the tech world has.

In June, for example, Dairy Queen began testing an RFID-based customer loyalty program in Indiana. Customers who signed up for the program subsequently received coupons on their mobile phones via text message. The coupons were redeemable using RFID labels attached to the phones.

Apple’s potential foray into this arena could conceivably change the landscape of mobile technology forever in the US. And the impact on mobile marketing could be just as significant.

Read the full story by clicking the link below
http://www.mobilemarketingwatch.com/rfid-enabled-iphone-a-boon-to-mobile-marketing-4411/
 
Tags: Mobile Advertising, Americas, iPhone, Mobile Marketing, RFID, Advertising

Sponsored Links
 

 

  Article

   Comments(0)

 
Login or register to post comments
[Show comment]

FEATURED EVENTS

The 2012 Mobile Money ForumMobile Money Canada 2012

Stay Connected

 
Sign Up for the Latest in:
 
 
Mobile Money Transfer
Mobile Commerce
Micro Finance
Mobile Technology
EMEA
APAC
Mobile Payments
Mobile Banking
Mobile Marketing
Global
Americas
Company
(*)
 

MOST POPULAR

HEADLINES

1.U.S. Bank Launches Banking App for iPad
2.Visa expects mobile payments to surge at Olympics
3.Technology is taking over traditional banking functions
4.Roshan and Western Union Launch International Mobile Money Transf
5.How Cash Keeps Poor People Poor
6.How Cash Keeps Poor People Poor

FEATURED COMPANIES

MOST POPULAR

BLOGS

1.Getting Mobile Payments Done
2.MMU moves into an exciting new phase …
3.Mobile Roadmap: Calculating Hard ROI on Soft ROI Initiatives
4.Is a third-party provider the key to unlocking the potential of M
5.A missed opportunity: Mobile money failing to meet the needs of s
6.Mobile Payments and Android. Are you ready?
7.Announcing the results of the 2011 Global Mobile Money Adoption S
8.The Demise of Nokia Money

 
 

Mobile Financial News from around the web

 
 
 

Inside the DonRiver Network