
Samsung hopes its new brand of NFC stickers will get consumers used to tapping actions. The TecTiles app lets you program an NFC sticker to do various things when you tap a compatible phone to it, like turn on or off certain phone settings, or check in to a location on your social networks.
Samsung may present its new TecTiles near-field communications (NFC) stickers-and-app combo as a campaign for consumers to do more with their phones, but in the long run, Samsung hopes for much more.
The electronics-maker told CNET that TecTiles should ultimately help serve Samsung its slice of the mobile payments pie. Its TecTiles app lets you program an NFC sticker to do various things when you tap a compatible phone to it, like turn on or off certain phone settings, or check in to a location on your social networks.
Yet, NFC, a technology that uses short-range communication similar to Bluetooth, has yet to go mainstream in any capacity.
Part of the problem, according to Samsung, is that ordinary people are unused to physically using their phone to do things. Consumers know how to swipe cards and punch numbers, not to press a phone onto a terminal and authorize payment through an app.