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Security for shillings - Insuring crops with a mobile phone

The Economist

Friday, March 12, 2010 - 08:48

An innovative Mobile Microinsurance program has been established in Kenya to protect farmers against crop failure. The program uses a combination of Safaricom's M-Pesa mobile payment service and automated weather stations to provide insurance. Weather stations are used to monitor weather and to predict when crops will no longer be viable. For failed crops, the insurance provider, UAP, will disburse payouts to farmers directly against their M-Pesa mobile wallets.

ONE of the things holding back agriculture in developing countries is the unwillingness of farmers with small plots of land to invest in better seed and fertiliser. Only half of Kenyan farmers buy improved seed or spend money on other inputs. Many use poor-quality seed kept from previous harvests. That is understandable when drought or deluge can destroy their crop, but it has the effect of reducing yields. A new microinsurance scheme promises to help.

Kilimo Salama, which in Kiswahili means “safe farming”, uses a combination of mobile phones and 30 automated solar-powered weather stations to provide crop insurance. It has been set up by UAP Insurance of Kenya, Safaricom, Kenya’s biggest mobile-network operator, and the Syngenta Foundation for Sustainable Agriculture, part of a big Swiss agribusiness group. After a successful trial with 200 farmers last year, Kilimo Salama has just been expanded in the hope of attracting 5,000 farmers in western and central Kenya this year.

Farmers pay an extra 5% to insure a bag of seed, fertiliser or other things like herbicide against crop failure. MEA Fertilisers and Syngenta East Africa, two agribusinesses hoping to benefit from higher sales of their products, match the farmers’ investment to meet the full 10% cost of the insurance premium.

Read the full story by clicking the link below
http://www.economist.com/business-finance/displaystory.cfm?story_id=15663856
 
Tags: Mobile Commerce, Mobile Technology, EMEA, Safaricom, Kenya, Mobile Payment, Microfinance, M-PESA, Africa, UAP

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