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Shopping via smartphones to ring in a rise

Ben Flanagan

Friday, April 20, 2012 - 09:26

Smartphone shopping is tipped to rise in the UAE, with more than a third of mobile users saying they are comfortable making purchases using their phones.

Smartphone shopping is tipped to rise in the UAE, with more than a third of mobile users saying they are comfortable making purchases using their phones.

Travel, application downloads and cinema tickets are said to be driving mobile commerce, or m-commerce, while advertising spending on smartphones is also forecast to rise this year.

About 37 per cent of phone users in the UAE say they are happy to make purchases using their smartphones, according to a study by the Middle East mobile-advertising network Plus7.

The GCC-wide survey of 4,326 mobile users found consumers in the UAE were more comfortable with making transactions on a mobile than those in Saudi Arabia, Oman and Kuwait.

"We will see an increase in adoption of m-commerce as more smartphones come into the market," said Ashwin Salian, a co-founder of Plus7.

"At the moment, it's primarily people buying … ringtones, apps or downloading something," he added. "You can also book air tickets and cinema tickets using your mobile phone."

 

 

Read the full story by clicking the link below
http://www.thenational.ae/thenationalconversation/industry-insights/telecoms/shopping-via- smart....
 
Tags: Mobile Commerce, Mobile Payments, EMEA, UAE

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