A mobile content provider in the UK is using mobile text messaging as a means to recruit and filter applicants for a new marketing position. The company believes that text messaging is a means for applicants to showcase themselves and their mobile marketing proficiency. The company also benefits by reducing the number of cover letters and resumes that need to be sorted.

UK mobile content provider Teimlo is seeking applicants for a new marketing job position. The position is one that’s fairly standard but the method of application is not. Teimlo is asking people who are interested in the job to skip the whole cover letter / resume thing and simply send a text message to apply for the position.

With the economy the way that it is, companies that are hiring receive hundreds (or even thousands) of applications for any job that they advertise. Teimlo believes that they can more easily sift through these applications if they take SMS message applications rather than accepting full applications with resumes. The company believes that this will help them to weed out all of the people who just want a job but who aren’t actually qualified to do the creative mobile marketing that is required from the position.