Article

  Comment(0)

 
Share:    Email  

Social gifting: the new buzzword in e-commerce

Nivedita Bhattacharjee

Tuesday, May 1, 2012 - 10:07

Social gifting: the new buzzword in e-commerce. The latest fashion in retail is social gifting, where people get together on Facebook to buy each other gifts.

Last year, the buzzword in e-commerce was Groupon Inc and its myriad of competitors that offered daily online coupons to entice shoppers in a down economy. Now, the latest fashion in retail is social gifting, where people get together on Facebook to buy each other gifts.

Start-ups such as Sweden-based Wrapp, which is launching its U.S. business on Monday, are getting millions of dollars in venture-capital funding, and retailers like Best Buy Co Inc , Gap Inc and Starbucks Corp are scurrying to be a part of it.

“Brick-and-mortar retailers are all looking for new, more efficient ways to drive sales into stores without diluting their brands ... we wanted to really see how retailers can leverage the megatrends of smartphones and social networks,” said Hjalmar Winbladh, chief executive of Wrapp.

Wrapp is essentially an app that can run on smartphones, tablets and computers. 

Read the full story by clicking the link below
http://www.lfpress.com/tech/news/2012/04/30/19694966.html
 
Tags: Mobile Commerce, EMEA, Americas, facebook, Starbucks, e-commerce, E-gifting, Wrapp, Sephora

Sponsored Links
 

 

  Article

   Comments(0)

 
Login or register to post comments
[Show comment]

Stay Connected

 
Sign Up for the Latest in:
 
 
Mobile Money Transfer
Mobile Commerce
Micro Finance
Mobile Technology
EMEA
APAC
Mobile Payments
Mobile Banking
Mobile Marketing
Global
Americas
Company
(*)
 

MOST POPULAR

HEADLINES

1.Safaricom cuts MPESA charges by up to 67 percent, days after entr
2.Mobile Commerce Myths: Fact vs. Fiction
3.Can Apple With NFC Ignite Mobile Payments?
4.Amazon’s New Card Reader Undercuts The Mobile-Payments Industry
5.Is India the Next Big E-commerce Market?
6.How China And Kenya Are Winning The Payment Wars -- And Why The U
7.Bitcoin shakes up remittances as poorer people offered digital de
8.Is Mobile Commerce the Way of the Future?
9.Banking Brand Myths: Larger Banks Don’t Care, Smaller Banks Off
10.10 years later: Google’s pivotal IPO launched a decade of big bet

FEATURED COMPANIES

MOST POPULAR

BLOGS


 
 

Mobile Financial News from around the web

 
 
 

Inside the DonRiver Network