SpyderLynk's "Snap-to-Buy" Technology Creates Transformative Mobile Shopping Experience for Magazine Readers. Glamour and L'Oreal USA First to Deploy Snap-to-Buy SnapTags Allowing Consumers to Purchase Advertised Products On-the-Spot in One Seamless Mobile Transaction.
SpyderLynk, a leading marketing technology company and creator of the SnapTag(TM), today announced the launch of Snap-to-Buy, the first-to-market mobile commerce solution that closes the loop for publishers and advertisers, allowing them to take traditional media right to the intersection of social, mobile and, now, m-commerce. Snap-to-Buy technology, which is fully customizable by brand advertisers, lets consumers to do everything from Liking a brand on Facebook, obtaining additional product information, scoring and redeeming offers to purchasing products -- all with one snap or scan of a "Buy it Now" or "Shop the Look" SnapTag from a printed advertisement using their mobile phones. (Consumers can even share details of their great purchases with their friends via mobile!)