Starbucks founder, Chairman and CEO Howard D. Schultz said mobile payment and mobile commerce is going to change the way in which consumers buy things, and he said Starbucks was the number-one company not in the U.S., but in the world, in terms of mobile payment, transactions and dollars.
Schultz was speaking last week at a post-earnings conference call with Wall Street Analysts (transcript on Seeking Alpha).
Almost 4 million people hold the Starbucks Card, the CEO stated, and one of every four people are buying with the loyalty card.