Post economic downturn, there is a healthy demand for prepaid cash services in the United States. In 2012, $118.5 billion will be loaded onto prepaid cards, accounting for 650 per cent growth since 2009. Establishing a light mobile wallet will grow this existing market and add valuable services to the U.S. economy, helping members of the lower-income, cash-dependent community build and protect their wealth while avoiding fees associated with traditional banking services.

According to a Federal Reserve Bank publication from 2010, “Unbanked consumers spend approximately 2.5 to 3 percent of a government benefits check and between 4 percent and 5 percent of payroll check just to cash them.”