Mobile payments provider Text2Pay, today announced that participating dating websites will now be able to use the Text2Pay mobile payment platform to sell virtual gifts and dating goods to their users - easily and securely.

Michael Reiken, Director of Global Marketing & Acquisitions at Text2Pay, will present at the Ninth Annual West Coast iDate Mobile Dating Conference on the importance of virtual gifts, freemium models and mobile payment methods for dating websites.

“The Text2Pay mobile payment flow utilizes the latest technology and software. We developed the flow so it’s easy to use for both merchants and customers. We are extremely excited to be onboard with the online dating community. I am thrilled that we can sponsor and present at such a great event like iDate,” says Mr. Reiken.

The iDate conference will be held on June 20-22, 2012 at the SLS Hotel in Beverly Hills, CA. The conference also coincides with the Social Media Conference, also taking place in Beverly Hills on the same days.