
PAYware Mobile, a payment application for the iPhone, provides small businesses with a credit card processing solution. Merchants can use an iPhone add-on device to swipe and accept credit cards for mobile payments. The Payware Mobile solution is from Verifone, which is competing directly against a similar solution from Square. PAYware Mobile will be sold online, as well as in Apple's retail stores.
It’s no secret that VeriFone
hopes to eliminate mobile startup Square
before it even officially launches. Not only did they unveil their PAYware Mobile credit card-reading devicejust a week after Square made headlines with its unveiling, but they almost immediately started a major advertising push in places such as New York City cabs. And now they have perhaps their strongest weapon yet in the fight: placement in Apple stores.
Starting this month, Apple retails stores around the country will begin selling the PAYware Mobile reader (which is required for the accompanying app to work). It will also be sold through Apple’s online store. VeriFone CEO Doug Bergeron disclosed this information during VeriFone’s conference call yesterday afternoon.