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Verizon Makes Small Bet On Mobile Loyalty-Card Program

Timothy Hay, WSJ.com

Friday, August 20, 2010 - 09:47

Verizon Communications makes a $400,000 investment in mobile loyalty card start up CardStar Inc.

A $400,000 investment by Verizon Communications Inc. in start-up CardStar Inc. may not sound like much, but it’s a hint that wireless carriers are realizing that commerce is going increasingly mobile, and that there are various ways for operators to get in on the revenue earned by enabling such transactions.

CardStar is the creator of a mobile-phone application that enables users to consolidate all of their membership cards and loyalty programs - be they frequent flier miles or buy-one-get-one free offers from a local merchant – in one place.
Read the full story by clicking the link below
http://blogs.wsj.com/venturecapital/2010/08/19/verizon-quietly-bets-on-mobile-loyalty-card -prog....
 
Tags: Americas, Mobile Marketing, AT&T, Verizon, GSMA, Mobile Money Exchange, T-Mobile, US, Loyalty, T-Mobile USA

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