Vodafone announces today that it has fulfilled its ambition to expand the availability of its mobile advertising services to 18 operating company markets in the last 18 months.

Despite the worsening economic climate, Vodafone has also enjoyed strong revenue growth from mobile advertising services during 2008/9 and plans to continue the roll out, expanding both the portfolio of mobile advertising services and their reach.

Over the last year Vodafone Marketing Solutions has run over 2000 campaigns across its global footprint for hundreds of global brands*. While those brands continue to enjoy considerable success with mobile banner campaigns, they are increasingly trying newer mobile advertising formats including the use of branded content, sponsored alerts, opt-in push messaging and advertising on service based text messages**.

Rick Fant, Head of Internet Discovery at Vodafone said 'In the current economic climate brands will look even harder at their budgets and how they spend them. Mobile advertising offers a combination of great response rates alongside the opportunity for advertisers to reach out to and engage with their customers. We are pleased with the performance of Vodafone's mobile advertising business and that more and more brands are moving spend to this innovative medium'.