Article

  Comment(0)

 
Share:    Email  

What will it take to make mobile payments mainstream in the US?

Steven Klebe, VentureBeat

Thursday, March 11, 2010 - 03:42

Steven Klebe, a payments expert, describes the various mobile payment models being rolled out in the U.S. and discusses what will it take make mobile payments mainstream in the marketplace.

The tech industry’s been talking about mobile payments for years, and I find the whole discussion fascinating. Not just the potential and the rhetoric, but the gap that exists between the two. I even spent a year working at a yet-to-launch mobile payments company, BillToMobile. But to be honest, we’re still at least about five years away from seeing mobile payments go mainstream. We’re at “the wind at your back stage,” where the possibilities seem endless, and will soon enter “the wind in your face stage,” where reality kicks in. And on the way from one stage to the other, we’ll see a number of companies fall by the wayside and a few legitimate contenders survive. There is already a long history of road kill in the alternative payment space (PayByTouch, Revolution Money, DigiCash, and PepperCoin to name a few).

So what system for mobile payments will eventually take hold? I’ll get to that in a minute. First, what exactly is a mobile payment?

This is a more complicated question than you think. There are at least half a dozen different definitions. A lot of existing alternative payment companies, entrepreneurs, and VCs are attempting to associate whatever it is they’re doing with the buzz around mobile payments. In my opinion, a real mobile payment is one where the obligation to pay ends up as a line item on your mobile phone bill regardless of the access device or location. However, many would argue that the use of your mobile phone as a proxy for one of your regular credit/debit card accounts or perhaps your prepaid card also qualifies.

Read the full story by clicking the link below
http://venturebeat.com/2010/03/10/what-will-it-take-to-make-mobile-payments-mainstream-in- the-u....
 
Tags: Americas, Mobile Payment, Zong, U.S., BillToMobile

Sponsored Links
 

 

  Article

   Comments(0)

 
Login or register to post comments
[Show comment]

FEATURED EVENTS

The 2012 Mobile Money ForumMobile Money Canada 2012

Stay Connected

 
Sign Up for the Latest in:
 
 
Mobile Money Transfer
Mobile Commerce
Micro Finance
Mobile Technology
EMEA
APAC
Mobile Payments
Mobile Banking
Mobile Marketing
Global
Americas
Company
(*)
 

MOST POPULAR

HEADLINES

1.U.S. Bank Launches Banking App for iPad
2.Technology is taking over traditional banking functions
3.Visa expects mobile payments to surge at Olympics
4.How Cash Keeps Poor People Poor
5.How Cash Keeps Poor People Poor
6.Roshan and Western Union Launch International Mobile Money Transf
7.Bank of America Reaches Milestone: 10 Million Mobile Banking Cust
8.Banks Risk Becoming ’Dumb Pipes’ Unless They Partner on Payments
9.Barclays opens Pingit mobile payment system to all businesses
10.Telefonica Moves Into Mobile Money Market In Argentina
11.South Africa: Mobile money for everyone

FEATURED COMPANIES

MOST POPULAR

BLOGS

1.Getting Mobile Payments Done
2.MMU moves into an exciting new phase …
3.Is a third-party provider the key to unlocking the potential of M
4.Mobile Roadmap: Calculating Hard ROI on Soft ROI Initiatives
5.A missed opportunity: Mobile money failing to meet the needs of s
6.Mobile Payments and Android. Are you ready?
7.Announcing the results of the 2011 Global Mobile Money Adoption S
8.The Demise of Nokia Money
9.Brazil Launches Action Plan for Financial Inclusion initiative
10.The two paths that mobile money deployments tread

 
 

Mobile Financial News from around the web

 
 
 

Inside the DonRiver Network