Online PR News – 10-June-2012 –xpWallet, the emerging leader in the space of mobile financial services and mobile wallet payment solutions, has introduced a new product ‘USSD Survey’offering, enabling companies to conduct surveys through a mobile phone without having to send text messages.

The company describes it as "first-of-its-kind USSD based mobile-survey product".

xpWallet is offering an innovative mobile phone-based solution that does not rely on the traditional text SMS to send messages, but rather on Unstructured Supplementary Service Data (USSD). USSD is a global phone standard supported by all phones and all networks, and does not require the consumers to have a WAP-enabled or a smart phone. In addition, USSD is more cost effective than traditional text SMS and offers greater scope for direct one-to-one interaction.

Says Rohtas Chhabra, VP Products: “We are offering the new mobile-survey product on USSD. We are finding that this is a better way to communicate than text SMS.”