CGAP Group's Blog  >>

Share:    Email  

Savers, planners, and entrepreneurs: Banking the Unbanked in Mexico

Date Posted: Tuesday, May 29, 2012

Mexico has 27 million households. Twenty-two million of them are low income. Even though banks reach them physically, almost none of these people choose to use bank accounts to manage their money.  In this 8-minute film CGAP’s Xavier Faz talks with five low income Mexicans about their day-to-day money management strategies to better understand the kinds of financial products that would meet their needs. He finds some clear patterns in the way low income people manage their household finances: “If you just look at income,” he says, “you’re completely missing the point of who these people are and the kinds of products they would find valuable.”

Please visit the following link for more detailed information on CGAP’s recent Brief concerning Market Segmentation in Mexico.


Read the full story by clicking the link below

Name: CGAP Group
Title: Technology Program
Company: CGAP
View CGAP Group's Blog

Sponsored Links




Login or register to post comments
[Show comment]

CGAP'S Recent Blogs

Mobile Financial Services in Bangladesh: The Market Begins to Gro
Mobiles – a mass-customizable financial tool?
INOVA: an Oasis of Innovation Tucked Away in the West African Des
Opportunities in the Ghanaian Payments Market
A New Meaning of “Community”: Use of Social Media In Financia
Can Digital Footprints Lead to Greater Financial Access?
Are Retailers Better Positioned to Offer Financial Services to th
From Protection to Inclusion: Making the Shift to Cashless Paymen
The Role of Organized Retailers in Financial Inclusion
Building India’s Model of Agent Banking

Stay Connected

Sign Up for the Latest in:
Mobile Money Transfer
Mobile Commerce
Micro Finance
Mobile Technology
Mobile Payments
Mobile Banking
Mobile Marketing



1.Apple Pay won’t replace your wallet any time soon
2.As Apple Pay Arrives, Witnessing the Next Step in Money. Maybe.
3.Why mobile commerce is terrified you’ll be banking on Apple Pay
4.Obama signs “BuySecure” initiative to speed EMV adoption in t
5.Pay your taxes through Airtel Money
6.Cape Town launches mobile transport app
7.Apple Pay is only the start: Mobile wallets are about to take off
8. Starbucks to launch mobile commerce initiative for the holidays
9. Android platform is gaining ground as a mobile commerce, adverti
10.Europe leads world in mobile payments as North America lags behin





Mobile Financial News from around the web


Inside the DonRiver Network