The Role of Organized Retailers in Financial Inclusion
Date Posted: Tuesday, June 12, 2012
We have previously discussed on this blog how consumer goods retailers can be part of the financial inclusion landscape. Today, we start to expand on that theme, explaining briefly why retailers are an exciting opportunity for financial inclusion but how that opportunity is not present in every market and, where it is present, how certain types of retailers might be better placed to serve low-income consumers.
Oxxo retail outlet in Mexico
Organized retail chains bring similar advantages to the financial services space as mobile network operators with their widespread physical presence, underlying liquidity management systems and brand recognition. In Mexico, for instance, the total organized retail footprint is approximately nine times the branch footprint, in a market where banks have made sizable investments in their retail networks. Further, Oxxo, the largest retailer has almost as many outlets as the total number of bank branches. In South Africa, the total number of organized retail outlets is roughly five times the total number of branches of the top five banks that dominate the retail banking market.
Where these retail chains exist, they may be well positioned to leverage their geographical footprint to offer financial services at a lower cost than traditional banks, and with more convenience to customers. The cost per transaction at bank agent networks can be as low as 50 percent of the cost per transaction at branches, especially at lower transaction volumes. These cost savings are made possible by leveraging an existing footprint, underlying liquidity management systems, and point-of-sale (and other) technology; as well as an existing ability to roll out new products and services across large networks in a streamlined, efficient and relatively low cost manner.
With strong brand recognition, and as trusted purveyors of various consumer goods to unbanked individuals, retailers can be well positioned to introduce people to formal financial services for the first time; in part by circumventing the intimidation factor which can play a role in keeping low income individuals out of bank branches.
However, organized retail chains are not well positioned to play a role in financial inclusion in every developing country. It is well understood, for example, that while retail is getting more organized and formalizing, branded organized retail chains are not prevalent across most of Sub-Saharan Africa. The formal organized retail presence is probably still less than 5% of the overall retail landscape; and where these chains exist, they mostly have a small footprint in urban areas. The role of organized retail chains for financial inclusion is strongest in select Latin American markets (like Brazil, Colombia, Mexico, Peru and Colombia) and other countries like South Africa where sizeable branded retail networks are emerging, and financial inclusion is still a significant challenge.
In our following post, we will look more in detail at a framework which builds on work done at McKinsey & Company to illustrate the various stages of organized retail and which will help us highlight the financial inclusion opportunity that exists in consolidated retail markets with high levels of unbanked customers.