Mobile Strategy Partners
Date Posted: Wednesday, July 04, 2012
Today is America’s Independence Day. It’s the pinnacle of summer and we Americans celebrate our country and our heritage with fireworks, cookouts, and possibly a trip to the lake or the pool.
I think of today is the world’s Independence Day too, since the US Constitution has become the model of free nations around the world. All of us consultants at Mobile Strategy Partners are Americans, but we all have spent time outside the US. Our tag line is “The Global Leader in Mobile Commerce.” About half our consulting revenue comes from outside the US and I expect it to only increase. In fact, I was in the UK this time last week.
As a result, I’ve been thinking a lot about what it means to be both an American and a Citizen of the World, and ultimately, how global developments in technology, politics, and various economies affect our practice and our clients.
We have a global focus and strive to share the best practices from around the world and across vertical industries. In some ways, this is intensely American. However, what many Americans overlook is that the rest of the world is doing this too. Canada is arguably the most immigrant welcoming country in the world. Western Europe is full of immigrants from outside the region. Malaysia, and Kuala Lumpur in particular, is the most diverse place I have ever experienced, but my neighborhood in Atlanta is a close second.
The current European economic crisis is a variation on the crises the US faced in the 19th century with Nullification and States Rights. Is the federal government ultimately the sovereign or the individual states? The American debt crisis and health care debate are similar to debates held over the last two decades by countries around the world, both established and developing.
We are all interconnected and interdependent. The potent combination of mobile, social media, and the internet is drawing us together with increasing acceleration. Last year’s Arab Spring and the ongoing conflict in Syria were – and are- powered by the mobile-social-internet cocktail.
Mobile is unlocking freedom around the world.
This has implications for businesses around the world too. Mobile is changing the playing field. Companies that want to continue to exist can no longer drift along slowly evolving through their bureaucracy and grinding process.
Mobile enables innovative companies to reach consumers precisely where they are at any given moment and empower them to take immediate action – such as purchasing on the phone, or walking into a retail store.
And like the Internet, mobile is global. Companies that serve customers better by mining what they know about the customer, respecting their preferences, and anticipating their desires will succeed at the expense of the hand-wringers mired in bureaucracy. Mobile is freeing customers.
Free people across the globe unlocked productivity and prosperity never seen before in history. Mobile is freeing more. And newly freed customers are rewarding the companies that provide them with mobile tools to enhance their lives at the expense of companies that don’t.
It happened with the dot-com revolution. It’s happening faster and more intensely with mobile commerce.