Comviva, formerly Bharti Telesoft, has recently announced a re-branding effort to create a brand inline with the company’s strategy, which is ‘communication is life’.

At the 3rd annual mobile financial services conference in Singapore I had the opportunity to meet with Comviva to discuss the rebranding campaign and their mobiquity™ Platform.

Comviva, formerly Bharti Telesoft, has recently announced a re-branding effort to create a brand inline with the company’s strategy, which is ‘communication is life’.  

“Comviva’s objective is to enrich over a billion people’s lives,” said Ashish Desai, GM of Mobile Financial Services for Comviva.

With a presence in 80 countries and experience with over 100 operators the company is well positioned to achieve this goal.   Comviva has a diverse product portfolio consisting of mobile business solutions, m-commerce, mobile music and video solutions, and messaging and mobile Internet offerings, enabling a wide variety of services for their customers.

Diversity of service offerings is key to be able to operate successfully in emerging markets as each country and client faces unique challenges specific to that marketplace.  

This is particularly true of mobile financial services.  It is clear services, which work in one geography, are no guarantee that the same services will work in another.  Comviva believes this is what makes the mobiquity™ platform so interesting.  It has the ability to deliver a consistent solution in varied and complex marketplaces.

Leveraging their experience with operators, Comviva has gained a deep understanding of not only the networks and the OSS/BSS internal systems but also the commercial landscape.   This extensive operator experience has helped Comviva to understand what operators need commercially and how to implement the new services.

“A good example of this marketplace understanding is the mobile Virtual Phone solution, which is targeted at unbanked users that cannot afford a SIM or a handset,”   said Desai.   “With mobile Virtual Phone, ownership of a SIM or phone is not required.  The user receives a virtual card with a number on it, which becomes their mobile number.  The user is able to use another persons phone and the virtual prepaid card is temporally associated with that phone and debits the virtual prepaid card“, explains Desai.

The mobile Virtual Phone service is also a good example of Comviva’s ability to deliver unique services given unique customer needs.   Comviva views this as the key differentiator of having a platform such as mobiquity™.  

“mobiquity™ is a unified platform with the ability to look at all the three customer segments: Banked, Under-banked and Unbanked with a consistent delivery solution”, says Desai.  

If the opportunity has all three needs there is no need to develop different solutions.  With mobiquity™ you can implement a stored value and credit card payment solution for example.  Another important feature of mobiquity™ is our transaction engine which can support millions of micro transactions a day and is currently supporting over 9 million micro transactions for one customer“, added Desai.

Comviva’s mobiquity™ platform offers a diverse range of capabilities.  With its customer base, operating presence and technology it is certain to play a major role in the establishment of innovative services for mobile financial services industry.

About Comviva

Comviva is the leading provider of integrated VAS solutions for mobile operators in emerging markets. Comviva’s extensive portfolio of solutions powers content, commerce and community-focused revenues for operators, whilst its managed services and customer lifecycle management offerings streamline operations and enable delivery of an enhanced end-user service experience. With mobile operator customers in over 80 countries worldwide, Comviva’s solutions enrich the lives of over 500 million people globally.