Toys”R”Us Inc. is ramping up its mobile shopping capabilities with a new mobile Web site and two applications.

In addition to the mobile commerce push, Toysrus.com is offering free shipping deals and egift cards. Consumers can also sign up to receive instant email alerts on coupons and unadvertised sales.

“During the holiday shopping season, retailers must do everything they can to reach and support the most consumers possible,” said Nick Taylor, president of Usablenet, New York.

“With mobile commerce on the rise, the retailers that make sure going to their site via mobile is successful, comprehensive with all features and functions, and optimized for every different kind of mobile phone won’t have to worry about losing customers due to a bad mobile experience,” he said.

Toysrus.com is the Web portal for Toys“R”Us Inc., one of the biggest toy retailers in the world. The company operates 1,550 stores, including 849 Toys”R”Us and Babies”R”Us stores in the United States and more than 700 international stores in 33 countries.

Going mobile
This past weekend Toysrus.com officially launched mobile shopping services to provide busy holiday shoppers access to the world’s largest online toy store via their Web-enabled handsets.

Consumers can shop the new mobile-enabled Toysrus.com site or through applications for RIM’s Blackberry or Apple’s iPhone.

Toysrus.com consumers can now make purchases instantly from the new Digby-powered mobile site via their Internet-enabled mobile devices.