MOST
POPULAR
 
 

  Article

  Comment(0)

 
Share:    Email  
Toys“R”Us makes ambitious play for mobile commerce
Chris Harnick

Monday, November 23, 2009 - 10:14

Toys”R”Us Inc. is ramping up its mobile shopping capabilities with a new mobile Web site and two applications.

In addition to the mobile commerce push, Toysrus.com is offering free shipping deals and egift cards. Consumers can also sign up to receive instant email alerts on coupons and unadvertised sales.

“During the holiday shopping season, retailers must do everything they can to reach and support the most consumers possible,” said Nick Taylor, president of Usablenet, New York.

“With mobile commerce on the rise, the retailers that make sure going to their site via mobile is successful, comprehensive with all features and functions, and optimized for every different kind of mobile phone won’t have to worry about losing customers due to a bad mobile experience,” he said.

Toysrus.com is the Web portal for Toys“R”Us Inc., one of the biggest toy retailers in the world. The company operates 1,550 stores, including 849 Toys”R”Us and Babies”R”Us stores in the United States and more than 700 international stores in 33 countries.

Going mobile
This past weekend Toysrus.com officially launched mobile shopping services to provide busy holiday shoppers access to the world’s largest online toy store via their Web-enabled handsets.

Consumers can shop the new mobile-enabled Toysrus.com site or through applications for RIM’s Blackberry or Apple’s iPhone.

Toysrus.com consumers can now make purchases instantly from the new Digby-powered mobile site via their Internet-enabled mobile devices.

Read The Whole Story
http://www.mobilecommercedaily.com/toys%E2%80%9Cr%E2%80%9Dus-makes-ambitious-play-for-mobi le-co....
 
Tags: Mobile Commerce, Americas
Sponsored Links
 

 

  Article

   Comments(0)

 
Login or register to post comments
[Show comment]

FEATURED EVENTS

M-Commerce World Summit 2010MONEY TRANSFERS DUBAI 2010
3rd Mobile Commerce Summit Asia 2010FinovateSpring 2010
Mobile Money Summit 2010: Unleash the Power of Mobile MoneyFinovateFall 2010
 
Sign Up for the Latest in:
 
 
Mobile Money Transfer
Mobile Commerce
Micro Finance
Mobile Technology
EMEA
APAC
Mobile Payments
Mobile Banking
Mobile Marketing
Global
Americas
Company
(*)
 

MOST POPULAR

HEADLINES

1.International air time transfer market heats up
2.An App for Donating Money While You Shop - CauseWorld
3.What will it take to make mobile payments mainstream in the US?
4.Mobey Forum publishes white paper which examines the role of the
5.With Mobile Model Playing Well in India, Citi Turns to U.S.
6.Media owners cash in on the goldrush for Mobile Marketing apps
7.Security for shillings - Insuring crops with a mobile phone
8.The Mobile Marketing Association (MMA) Releases Whitepaper on Ric
9.Orascom Telecom could acquire microfinance bank
10.Boost for Mobile Banking for the Unbanked as CGAP, DFID Announce

FEATURED COMPANIES

MOST POPULAR

BLOGS

1.Google’s CEO & the 3 waves of Mobile – Recap from GSMA World
2.Mobile Coupons Gaining Momentum
3.Working from home can be fun...I received my Zoompass Mobile Paym
4.Proximity Marketing - GSMA World Congress Recap Continued
5.New Mobile Operating Systems Revealed at the GSMA
6.OneAPI will solidify a place in the Mobile Payment value chain fo
7.New Mobile Operating Systems - Complicating the landscape for app
8.Worth a read...A whitepaper about the options available to banks
9.The relevance of Western Union certifications
10.It is not capacity but acceleration that is the problem

 
 

Mobile Financial News from around the web

With mobile banking, technology is easy, distribution is not: interview with Ignacio Mas
The M-PESA surprise, and what we can learn from Brazil about consumer needs
The unbanked consumer and mobile banking: a conversation with Daryl Collins
 
Ugo Bechis, EAPS
A Balanced Look at Mpesa
China Mobile Confirms Acquisition Of 20% Stake In Shanghai Pudong Development Bank
 
Cred-Ex makes mobile payment application available for web-enabled smart phones
Siteminis rolls out m-commerce web platform
Accenture reveals mobile financial transaction software
 
WorldNet Acceptance for iPhone in Europe
With Mobile Model Playing Well in India, Citi Turns to U.S.
Citi Expanding CauseWorld

Inside the DonRiver Network