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Mobile Marketing
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10-Mar-10
Media owners cash in on the goldrush for Mobile Marketing apps
Alex Blyth reports on how the smartphone boom is opening up a fast-growing new revenue stream, as media firms rush to create mobile apps for their content. Plus: Media Week rates ten of the latest media owner apps. Read more...
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| Mobile Commerce, EMEA, Americas, Mobile Marketing, UK | |
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10-Mar-10
The Mobile Marketing Association (MMA) Releases Whitepaper on Rich Media Mobile Advertising
The Mobile Marketing Association (MMA) has published a new whitepaper on Rich Media Mobile Advertising. The whitepaper aims to educate the mobile marketing industry about currently available Rich Media mobile ad units.. Read more...
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| Mobile Commerce, Americas, Mobile Marketing, MMA, Mobile Marketing Association | |
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10-Mar-10
An App for Donating Money While You Shop - CauseWorld
Advertisers like Procter & Gamble, Citi and Kraft have signed up with CauseWorld, a mobile donation app for iPhone and Android users. Shoppers can use the app to check in at retail locations to earn "karma points". Karma points can be donated to a variety of causes and charities. The advertises will then make the actual cash donation.. Read more...
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| Mobile Commerce, Americas, Mobile Marketing, Mobile Donation, CauseWorld, Procter & Gamble, Citi and Kraft | |
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02-Mar-10
Mobile Marketing Explained
A must read article for those interested in Mobile Marketing. The article explores the rapid growth of Mobile Marketing globally, including the value for consumers, merchants, as well as including Google's acquisition of the world's biggest mobile advertising network, adMob.. Read more...
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| Mobile Commerce, Americas, Admob, Mobile Marketing, Google | |
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25-Feb-10
Proximity Marketing - GSMA World Congress Recap Continued
After having a chance to review all the marketing brochures I collected at the GSMA conference last week I found one from a company focused on Proximity Marketing. Proximity marketing is not the same concept as mobile marketing, although both offer marketing capabilities via the mobile market. . Read more...
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| Mobile Commerce, Global, Mobile Marketing, GSMA, Mobile World Congress, Barcelona | |
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25-Feb-10
Making the Most of Mobile
Banks are starting to understand that the mobile channel offers more value than just transactional mobile banking services like mobile account transfers. Areas of interest for banks include mobile marketing services, such as presenting ads for mortgage services when clients are browsing for real estate, or presenting overdraft protection services through mobile devices in real time as consumers reach account limits.. Read more...
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| Mobile Banking, Americas, mFoundry, Mobile Marketing, Bank of America, Javelin, US, Starbucks, Zillow | |
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12-Feb-10
Best Buy Harnesses Mobile Marketing
Best Buy is leveraging the mobile channel, including dedicated mobile applications, mobile websites, as well as targeted SMS mobile marketing campaigns, to reach consumers, provide product information, and deliver interactive mobile based shopping experiences.. Read more...
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| Americas, Mobile Marketing, Best Buy | |
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09-Feb-10
Mobile Marketing Association: Good news for m-commerce, consumer comfort with mobile banking on increase
Consumers appear to be becoming more comfortable with the idea of mobile banking, according to a new survey by Luth Research on behalf of the Mobile Marketing Association. Online marketers should take note as the findings bode well for the future of transactional-based mobile marketing techniques.. Read more...
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| Mobile Commerce, Mobile Banking, Americas, Mobile Marketing, Mobile Marketing Association | |
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