Mobile Marketing   >>

20-Aug-10
Verizon Makes Small Bet On Mobile Loyalty-Card Program

Verizon Communications makes a $400,000 investment in mobile loyalty card start up CardStar Inc.. Read more...

Americas, Mobile Marketing, AT&T, Verizon, GSMA, Mobile Money Exchange, T-Mobile, US, Loyalty, T-Mobile USA

27-Jul-10
Mobile Advertising: Apple Keeps Showing Interest in an Ad Supported OS.

A patent application filed by Apple called “Advertisements in Operating System” would allow ads to be rendered by the OS to users. The ads would potentially be used "where the user obtains a good or service, such as the operating system, for free or at reduced cost.”. Read more...

Mobile Advertising, Americas, iPhone, Mobile Marketing, Apple, OS
 
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